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Sage advice for Obama on the role of the press

The White House press secretary who navigated President Bill Clinton through the shoals of his impeachment voyage has some sagacious media advice for President-elect Barack Obama when he takes office Jan. 20.

“Don’t try to use the press,” says Joe Lockhart. “Understand the value of the press to informing the public.”

In other words, don’t manipulate, mislead and misguide the press -- or live to regret the consequences of suspicious, even hostile journalism that can destroy the good will new presidents enjoy with the American public.

How to do local watchdog journalism well

A primary responsibility of local newspapers is to hold accountable local government and other institutions of power, money and influence.

Len Downie, the retired editor of the Washington Post, recently spoke on this subject at the Poynter Institute, and he had some steller advice for community newspapers committed to watchdog journalism:

-- Local first. Serve your community with your investigations, just as with all of your coverage. Leave broad, national projects to the major news organizations.

APME: Industry Cutbacks and On Line Growth - Pew Research Project

Tom Rosenstiel, director of the Pew Research Center's Project for Excellence in Journalism, outlined the study's findings for editors at APME's conference in Las Vegas this week.


APME: Pimp my site

If our Web site design isn’t serving readers, they won’t be back. Does it need to be pretty? Does it need lots of links? Does it need to be simple/complex/long/short? What?

Media design evangelist Bill Ostendorf of Creative Circle Media (see his site at www.creativecirclemedia.com) offers tips "to fight the ugliness," spelled out during a Society of News Design session Tuesday in Las Vegas:

APME: Show readers why we are the credible source

Are we content to share the same billing with everyone who can post any form of story on the internet and call themselves a journalist?

We scrunch up our noses, stamp our feet and say, “They don’t do what we do. They don’t know what we know. They don’t share our commitment to accuracy and fairness. They aren’t us.”

But we say that only to each other, as we Google Angola and a Wikipedia entry tops the page.

The people we need to tell are those readers/page viewers we want to draw, Google Senior Adviser Richard Gingras told APME 2008 conference goers Monday in Las Vegas.

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